As an immigration lawyer, you need to keep track of a lot. Having a CRM, or client relationship management tool, is key to managing a business’s growth in any industry. And that goes for immigration law firms, too. These systems help you gain a deep understanding of your clients and their needs, build a closer relationship with them, and ultimately offer an exceptional service. A CRM can also help you make decisions based on historical data from your caseload, anticipate workload and assign tasks accordingly.
In this article we’ll look into what the purpose or goal is in utilizing a CRM and important reasons to consider one for your practice. Let’s jump in.
The goal of using a CRM is to help you centralize client information so you can see everything concerning your clients in one place. Data analytics can show you trends in your caseload that you may not pick up in other ways, or that would look like isolated incidents when there may actually be a trend. Based on such data, you can make smarter, more client-driven work decisions, refocus your marketing content, and more.
A CRM can also help you plan follow ups with your clients when new steps along their immigration timeline are coming up. For example, if you assist clients in their applications for naturalization, your CRM may be able to let you know when they are scheduled to become eligible to apply and prompt you to send a follow up message to the client with the required information, questions, document requests and more. Ideally, you would up such a follow-up with enough time for the client to retrieve necessary documents and file on time, and should they decide to not retain your services for this next stage of their immigration journey, give you enough time to adjust.
Yet many immigration law firms don’t actually use a CRM system to keep up with potential clients, review conversations with existing clients, and get data about the business success of their firm. Many use homemade spreadsheets, calendar reminders, or perhaps just try to keep everything in their heads. So, what are the benefits of having a CRM platform for your immigration law firm?
There are many ways businesses of all types can benefit from using a client relationship management tool. While many of them differ depending on the type and size of the business, the industry and other factors, we wanted to point out three ways that immigration law firms specifically can benefit from using a CRM.
A CRM can help you keep track of prospective clients in one place, which is especially important if you’re trying to find and reach out to potential clients through multiple channels. While that might mean more opportunities to market, it can also lead to scattered interactions that are difficult to follow up on. With a CRM, it’s easier to organize all these leads to ensure you’re taking the necessary steps to follow up with prospects and convert them to paying clients.
For example, whether a potential client that fills out a contact form on your website or talks to a chatbot or sends you a message on a social media platform, you can assign them to specific categories in your CRM. This allows you to continue building a relationship with them and following up as interest grows or their need increases.
It’s equally as important to keep up with your existing immigration clients, especially given that immigration timelines span multiple years and include multiple steps. Using a CRM system can help you keep your client’s options mapped out so you can reach out to them when it’s time to take the next step in their immigration journey. If you have a CRM that has immigration forms integrated into it, you can follow up with your clients and send the forms corresponding to the next status they’re eligible for right with the follow up so they can start the process right away. So instead of starting a back and forth thread of questions and answers that don’t include actionable information, you can provide information and the action required in one step.
Immigration law is highly relationship oriented. By following up with your clients when there is action to be taken in their timelines, you show that you are committed to their success in the long term and that you see your relationship with them as more than a transaction.
One of the most helpful features of a CRM system is reporting. Reports generated through a CRM help you understand the way that clients behave, so that when the next decision or step in the client’s immigration journey comes along, you are ready with actionable items.
There are a number of reasons why reports generated through a CRM are so useful when following up with your clients:
You may have heard about CRM systems like Salesforce, which is the most widely used CRM software, but when considering a new tech tool to use in your immigration law firm, you may be wondering if a tech tool you’re considering using provides too many capabilities you may not need while not getting industry-specific ones that might be helpful. That’s where Docketwise comes in.
We at Docketwise are always expanding and adding features to make our product comprehensive and optimally helpful for immigration attorneys. While Docketwise started out as an immigration forms software, since adding the Leads feature, it can now stand out in the CRM category too, with the added advantage of it being specifically designed for immigration lawyers.
So here are just two of the ways Docketwise’s Leads CRM feature is great for immigration lawyers:
Docketwise Leads is available on Docketwise Suite, and its goal is to pull leads from different places into one. Here is how it works:
We have step-by-step instructions on how to use the Leads tool in Docketwise. Once you’ve added your leads, you can set up reminders for next steps and see them as they become due on the Docketwise Leads tab.
There are a number of reports you can run on Docketwise, each zeroing in on a specific type of information, from contacts to invoices to matters and leads. Let’s dive in a little just into the reports you can generate just on client leads:
Ultimately, you can customize what you see in your leads reports, depending on the kind of information you see, and even add columns outside of the preset categories.
If you’re an immigration lawyer, just having a forms and case management tool isn’t enough for you to grow your firm and have insight on how it’s going. That’s why at Docketwise we’ve built CRM capabilities and continue to roll out new features.
So, with our CRM, full library of immigration forms, easy-to-use client questionnaires and industry-leading API integrations, Docketwise helps you stay up to date on all your immigration cases, communicate easily with your clients, and otherwise build and manage your immigration law firm.